When I was six, my mom would draw a squiggle on a tissue and ask me to turn it into something intentional. A meaningless mark became a bird, a boat, a face. I learned to find pattern in chaos, meaning in ambiguity.

Today, I'm drawn to work that embraces imperfection and emotion—the small details that make experiences feel human. To me, design is where problem-solving, storytelling, and craft come together so seamlessly that the effort behind it disappears.

I studied Cognitive Systems at the University of British Columbia to better understand how people perceive and emotionally engage with design. Alongside my studies, I grew a tech community of 800-plus students in Vancouver because I care about creating spaces where others can find their own squiggles and turn them into something meaningful.

Outside of work, I enjoy doodling, exploring countryside towns, and have an unapologetic love for dubstep.

-Isanna