When I was six, my mom would draw a squiggle on a tissue and ask me to turn it into something intentional. A meaningless mark on the crumply paper became a face or a house. That was my first lesson in design: finding signal in noise.

I still design for the moment before the answer is obvious. I look for the emotional potential inside friction, and I bring restraint and narrative to every project. I have a deep respect for imperfection, both in the work and in the people I design for.

At the University of British Columbia, I studied Cognitive Systems to understand how people perceive, misinterpret, and emotionally attach to designed things. It taught me to notice what people don't say and to trust the messy process of discovery.

Alongside my studies, I built a tech community of over 800 students in Vancouver. I believe the best design happens when more people learn to trust their own squiggles, to see potential in their roughest, most uncertain ideas.

Outside of work, you can find me doodling, exploring the countryside, or losing myself in dubstep.

— Isanna