ADREVA NETWORK

Designing a cohesive marketing presence for a heuristic-challenged product

I was brought in to design and launch a marketing website for Adreva Network, a pre-existing Chrome extension that had significant usability and consistency issues. With no existing design system, inconsistent branding, and multiple heuristic violations in the product itself, my challenge was to create a professional and trustworthy marketing front that could drive installs, without the ability to alter the core extension experience.


Under tight constraints, I established a new, cohesive design system from scratch and delivered an end-to-end website that effectively sold the product's promise, despite its underlying flaws.

Role

UX/UI Designer, Marketing

Timeline

November 2024 – February 2025

Team

1 Product Manager

1 UX/UI Designer

Skills

Branding

Made with love and a few cups of Tim's in Vancouver, BC.

© Isanna Wong

Made with love and a few cups of Tim's in Vancouver, BC.

© Isanna Wong

Made with love and a few cups of Tim's in Vancouver, BC.

© Isanna Wong