When I was seven, I collected clothing tags and flyers, things most people would throw away. To me, they were small ideas worth keeping. What I loved most, though, was drawing with my mom. She'd start a squiggle on a napkin and I'd finish it, turning a random line into something recognizable. I still work that way, most alive at the messy beginning when an idea is rough, finding the pattern inside the complexity and shaping it into something people can understand, use, and connect with.

That's what led me to product design. It sits at the intersection of everything I enjoy: visual storytelling, human behaviour, and solving problems that don't have obvious answers. I studied Cognitive Systems at UBC, where I learned the psychology behind why people make the choices they do, and I design visually too, so I can think analytically while illustration and animation keep me playful and open.

I've designed with startups and community initiatives, and the goal never changes. I take what's messy and make it meaningful, the same thing I was doing at seven.