Growing up, my mom would draw random squiggles on napkins and ask me to turn them into something. Faces, animals, stories…anything, really. It taught me that creativity isn't about waiting for inspiration; it's about learning to notice what's already there.
I still work that way. Whether I'm sketching or designing products, I'm drawn to the stage where ideas are still rough and undefined. I enjoy finding patterns in complexity, shaping abstract thoughts into something people can understand, use, and connect with.
That's what led me to product design. It sits at the intersection of everything I enjoy: visual storytelling, human behaviour, and solving problems that don't have obvious answers. My background in visual design and cognitive systems gives me the tools to think analytically, while illustration and animation remind me to stay playful, curious, and open to unexpected ideas.
I've worked with startups, businesses, and community initiatives, but regardless of the project, I'm always chasing the same thing: turning uncertainty into something meaningful.
Growing up, my mom would draw random squiggles on napkins and ask me to turn them into something. Faces, animals, stories…anything, really. It taught me that creativity isn't about waiting for inspiration; it's about learning to notice what's already there.
I still work that way. Whether I'm sketching or designing products, I'm drawn to the stage where ideas are still rough and undefined. I enjoy finding patterns in complexity, shaping abstract thoughts into something people can understand, use, and connect with.
That's what led me to product design. It sits at the intersection of everything I enjoy: visual storytelling, human behaviour, and solving problems that don't have obvious answers. My background in visual design and cognitive systems gives me the tools to think analytically, while illustration and animation remind me to stay playful, curious, and open to unexpected ideas.
I've worked with startups, businesses, and community initiatives, but regardless of the project, I'm always chasing the same thing: turning uncertainty into something meaningful.
Growing up, my mom would draw random squiggles on napkins and ask me to turn them into something. Faces, animals, stories…anything, really. It taught me that creativity isn't about waiting for inspiration; it's about learning to notice what's already there.
I still work that way. Whether I'm sketching or designing products, I'm drawn to the stage where ideas are still rough and undefined. I enjoy finding patterns in complexity, shaping abstract thoughts into something people can understand, use, and connect with.
That's what led me to product design. It sits at the intersection of everything I enjoy: visual storytelling, human behaviour, and solving problems that don't have obvious answers. My background in visual design and cognitive systems gives me the tools to think analytically, while illustration and animation remind me to stay playful, curious, and open to unexpected ideas.
I've worked with startups, businesses, and community initiatives, but regardless of the project, I'm always chasing the same thing: turning uncertainty into something meaningful.
