Vancouver’s iconic spring festival reaches new heights in growth and acclaim.
The Vancouver Cherry Blossom Festival is a non-profit that celebrates arts and culture under the blossoms.
In Spring 2024, the festival grew 2.5x through strategic marketing, sponsor partnerships, and a new logo I designed. By curating social media content, I grew our online presence to 10,000+ followers, boosting engagement and turning the festival into a springtime highlight—a space for families to connect, celebrate diversity, and cherish nature’s gifts.
Role
Program Coordinator, Communications Specialist
Skills
Event Planning
Marketing & Advertising
Web Design
Sponsor Relations
Timeline
Sep 2021 – Jun 2024
From small and humble beginnings…
The past three years have taught me so much—from internal management, where I learned to pick up loose ends and keep projects moving forward, to planning for the unexpected, like scaling events to accommodate overwhelming turnout. Most importantly, I grew in understanding how to create inclusive spaces, from embracing diverse cultures to engaging underrepresented communities.
As the communications lead for 80+ stakeholders over three years, I led the site’s rebrand, redesigned the logo, and incorporated annual feedback to elevate each festival. In my final year, I achieved a major milestone—engaging over 180,000 users in just 30 days.
Founder, Creative Director
Linda Poole
Executive Director
Andrea Arnot
Program Coordinator,
Communications Specialist
Isanna Wong
Event Coordinator
Vixn Przybysz
Volunteer Coordinator
Lauren Ham
Grant Writer, Bookkeeper
Carina Thanabadeepathara
Event Producer
James Ong
Eduardo Ottoni